The Braswell Collective

Established in 2014, The Braswell Collective (T.B.C.) is a parent company and strategic platform that builds, operates, and invests in ventures at the intersection of leadership, culture, community, and access.

We partner closely with executives, founders, and institutions to navigate their most consequential challenges - leveraging curated, trust-based relationships and tailored guidance to unlock opportunity and drive durable growth. Much of our work happens quietly behind the scenes: designing structures, shaping relationships, and launching initiatives that help leaders deepen connectivity with the stakeholders that matter most.

What We Do

  • We design and activate strategic introductions that open doors to capital, customers, partners, and new markets. Our curated gatherings and relationship ecosystem give leaders access to opportunities that accelerate both business growth and personal influence.

  • We provide high-impact strategic counsel to CEOs, founders, and senior executives navigating growth, organizational change, or major inflection points. Our advisory work focuses on unlocking clarity, aligning priorities, and using relationships as strategic assets to accelerate outcomes.

  • Through our work with True Search, we support companies in attracting, assessing, and securing world-class executive and board-level talent. We combine deep market insight with a highly connected network to help organizations build leadership teams that can scale.

  • We conceive, build, and support ventures designed for long-term relevance. TBC serves as the strategic and operational backbone for new businesses, helping shape positioning, leadership structure, and growth from inception through scale.

  • We selectively invest in founders and ventures aligned with the future of work, leadership, and connectivity. Beyond capital, we bring a hands-on network advantage — helping portfolio companies access talent, partners, and strategic relationships that accelerate scale.

  • We deliver keynote talks and conversations that help organizations understand the future of leadership, connectivity, networks, and talent. Through platforms like the World Economic Forum, Fast Company, and Harvard Business Review, we bring forward insights that shape executive thinking.

  • We help organizations design the principles, rituals, and leadership behaviors that enable people and teams to perform at their best—especially under pressure.

Our Companies

Jopwell (acquired 2023)

Launched in 2014, by Porter Braswell and Ryan Williams. Jopwell became the largest diversity recruitment platform in the U.S. In the Spring of 2023, True Search acquired Jopwell. Learn more

Jodie

Jodie is an AI-powered executive coaching platform, supporting people managers in their personal and professional development. Learn more

Ledger

Ledger is a client relationship management platform that helps firms operationalize their client networks. Learn more

Culture, Community, Club.

We bring people together across sports, families, and shared passions. Creating spaces where connection feels effortless and belonging feels natural. Learn more

Our Partners

Organizations where we have memberships, joint-partnerships, are contributors, or co-produce projects.

Fast Company
We have written more than 50 articles for Fast Company and are regular contributors. Locate our work here.

Penguin Random House
Penguin Random House is the Publisher of our book "Let Them See You." Learn more here.

World Economic Forum
We are 2X members of the World Economic Forum Technology Pioneers Cohort. Every year, the World Economic Forum selects 100 companies from around the world to join this 2-year cohort. Learn more here.

Penguin Random House Speakers Bureau
The Speakers Bureau at Penguin Random House represents us for speaking opportunities. Learn more here.

Harvard Business Review
We partnered with HBR to produce the first two seasons of our podcast "Race at Work." Listen to the first two seasons here.

Y Combinator
Our first company, Jopwell, graduated from the Y Combinator S'15 class. Learn more here.